Lancio (Lance) Antonio Rios grew up on the west side of Cleveland, Ohio. Lance’s long-time interest in Latino cultures and communities spiked when he accepted an internship in the South Bronx in New York City. After witnessing the diversity of the Latino culture in the area, he realized that he was in the midst of a growing and diverse community of people who shared his commonalities and were seeking an outlet that connected them. Through finessing his skillset in Hispanic sales and marketing at MTV tr3s, VME, and VEVO.com he decided to take his concept and company, Being Latino, to another level.

Since launching Being Latino in May of 2009, Lance has experienced tremendous exponential growth with support from Latinos who care about discussing history, culture, entertainment and social issues. Since its conception, Being Latino has organically harnessed over 74,000 fans with an additional 170+ Latino-based fan pages on Facebook, a following on Twitter, and YouTube with a total reach of over 200,000 people, nationally with a $0.00 budget. Additionally, since launching, Lance has become a partner and shareholder of Hispanicize, LLC and Latina Mom Bloggers, LLC, two leading companies if the Latino social media space.

Recently launching its new official website www.BeingLatino.us, has taken its Nucleus Team of 8, Editorial Team of 12 and over 40 contributing writers and transformed it into a nationally recognized, engaging, community targeted brand, marketing towards a demographic of English-dominant and bi-lingual Latinos. Having received many awards for his innovative creation, Lance Rios has turned Being Latino into a nationally recognized leader within the Latino Social Media Space.