In today's fast-paced world of "snippets", "takeaways", and "quick hits", personas are often formed without you even knowing it. Is your online/avatar you; or is it the real-world person (which people often never know)? Perfecting your personal image is focused on separating the (wo)man from the myth, providing key insights on how to build your personal brand, and differentiating between when you have to be "on" and when to turn it off. Whether you're a stay-at-home mom, plus size diva, budding entrepreneur, undercover blogger, or mover n' shaker, your personal image is your calling card so exactly WHAT are you saying?